PicklePeer
Metro Manila launch
Hyper-local rollout: win one city deeply before expanding.
Launch QR codes
Print these for court posters, venue bulletin boards, and organizer handouts.
Player sign-up
https://picklepeer.app/auth/signup
Scan to join PicklePeer and find games nearby.
Find games
https://picklepeer.app/search?tab=games
Scan to browse public games and Dinkmatch events.
For organizers
https://picklepeer.app/for-organizers
Scan to learn how to host with PicklePeer + Dinkmatch.
90-day launch checklist
- Week 1–2: Recruit 2–3 anchor organizers (club captains, weekly hosts)
- Week 1–2: Secure 1 anchor venue for QR placement and credibility
- Week 3–4: Run 4–8 pilot events with real players (target: 50+ who played)
- Week 3–4: Capture testimonials and before/after Messenger stories
- Week 5: Print QR codes and post at courts and club bulletin boards
- Week 6–12: Share in local pickleball Facebook groups and Messenger chats
- Week 6–12: Host weekly organizer office hours for first 8 weeks
- Week 6–12: Convert 1–2 anchors to paid Dinkmatch after pilot
- Week 6–12: Only expand to second city when weekly games run without manual fill
Success metrics (one city)
Games/events per month
30+
Week-4 player retention
20%+
Recurring organizers
3+
Payment completion
80%+
Community channels
- Local pickleball Facebook groups
- Organizer WhatsApp / Messenger group chats
- Court-side QR posters at anchor venue
- Word of mouth from pilot players
Full playbook: docs/gtm/LOCAL_LAUNCH_CHECKLIST.md and ORGANIZER_SEEDING_PLAYBOOK.md